As a post script to my last but one entry, I feel it has become necessary to say something on the matter. Through anecdotal feedback I have found that some of you have been questioning my desire to write about IT, while others wanted more hyperlinks in the article. Well, I'm sorry but you'll just have to go and find Danni's Hard Drive yourself, we have certain standards we need to keep here at IT Week you know? Might I suggest you're missing the bigger picture here? It's all about the technology, man.

That said, let me now reaffirm my unwavering commitment to bringing you the most rigorously researched IT commentary, with the following porn-free (almost) missive.

The registry for the new .mobi top level domain (which is also called dotMobi, helpfully) is encouraging firms to get their act together now if they want to claim one of its Premium Names – a list of 5,000 odd generic words and phrases like "taxi", "cinema" and er, "hardcoreporn" (not my words, honest). The registry make a lot of its having learned the lessons of .eu, .com etc to create a fairer, slicker and more fraud-proof registration and allocation process, but I suppose the proof will be in the pudding and there are likely to be a few disgruntled firms come judgement day. The experts are all pretty gung-ho about its chances of success though and who am I to argue with them?