Speaking of Wimbledon, as I was in my column the other day - keep up please - I got an insider's tour of the All England Lawn Tennis Club courtesy of its long-time IT outsourcer IBM the other week. I managed to have a natter with the man with the longest job title in the world (deep breath): Managing Consultant & Senior Producer within the Digital Content and Innovation practice in IBM Global Business Services, Andy Burns (pictured), who told me how his team manage Wimbledon's IT infrastructure. The website in particular is unusual in that it's virtually unused for most of the year and then has to scale up rapidly to cope with millions of hits during the fortnight of the tournament - the mutha of all peaks and troughs.

Wimbledon also benefits from IBM's experience trialling and using technology at other events and in innovative ways, as witnessed in the Wimbledon intranet or WIS, which provides Championship information to referees and other officials and visitors who are constantly on the move, via PDAs and other devices. It certainly shows that even the most established of establishments can't afford to sit on their heels when it comes to technology if they want to stay on top of their game - I'm talking about Wimbledon here by the way. That said though, I did notice one official at the entrance to a show court referring to the order of play not on a state-of-the-art PDA hooked up to the WIS, but on a hand-written scrap of paper carefully placed inside his hat. Some people.