That's it, I think I can die now a happy man. After 28.9 years on this earth I can shuffle off to my grave knowing I have truly achieved all I set out to do, for on Wednesday evening I shook the hand of none other than Mr David Hasselhoff. For those of you who are unfamiliar with the work of this living legend – 'the Hoff', let's just say he's touched many lives in his time on screen and with his inspirational music has even helped to bring down the Berlin Wall and reunite East and West Germany. As my colleague Dave Neal opined when he realised he would not be able to attend – "I can't believe it, it'll be like meeting Jesus!" And so it was, kinda.

The select band of journalists invited to attend this rooftop Soho soiree with the Hoffmeister-general were done so by the wonderful internet service provider Pipex, one of the most brilliant ISPs around in my book, and I've always thought so. They've certainly thrown down the gauntlet to others in the space... perhaps Bulldog could sign up Mr T, or Thus may wish to secure the services of Lee Majors.

To be honest, I've always been a bit cynical of celebrities endorsing enterprise IT products and services (see my May 24 post). The juxtaposition of Hollywood razzmattaz and IT mundanity is just too incongruous a partnership to work... in most cases. Somehow though there's something universally appealing about DH that seems to make even the most world-weary hack sit up and take notice. Maybe it's that cheeky grin, or that perfectly coiffured mullet, or maybe not. Anyway, cheers Pipex, and I'll be all ears next time you tell me about broadband services and contention ratios, for a small part of my brain will be simultaneously replaying the Knight Rider theme tune.